UA Performance Creative – Real Money Gaming
Goal: Create a series of UGC videos using celebrities to increase IPM and CTR for Blackout Bingo on Skillz

I targeted recognizable celebrities with strong engagement but had popularity gaps, but were on the cusp of a major comeback with new shows, albums or media. This let me secure talent at lower costs and ride a surge of engagement as their media push began.

RESULTS
CPM increased nearly 40%
CTR 3x improvement
IPM 2.5x improvement