When we are pushed to our limits, it’s in human nature to go farther. Technology is developed the same way, starting with the seemingly impossible and taking it further than anyone can imagine. The new 8th gen Intel core processors start to question the idea of limitations
altogether.
Along with my ACD, we saw the 8 in the 8th gen processor branding and thought to turn it on its side, creating the infinity symbol (∞). From that, an idea was born for Intel’s 8th gen H-Series Global Launch, taking place in Beijing.
Highlighting the chip’s infinite possibilities of powering mobility, re-imagining computing, gaming and bringing technology into the seemingly impossible were the main focus. A serialized set of headlines (created in English and translated to Chinese) and visuals were created to represent these pillars.

Infinite Play. The Power of 8.
Infinite Performance. The Power of 8.
Infinite Creativity. The Power of 8.
Infinite Mobility. The Power of 8.
Infinite Possibilities. The Power of 8.
Infinite Power. The Power of 8.