Created a TV spot for the Genesis G70’s mid-cycle refresh to support sales and sell-down efforts.

The spot debuted near the NCAA Football finale, then continued as a sustaining campaign with cutdowns adapted for social, OLM, and programmatic distribution.

The concept was centered around a vehicle built without compromise.

Power, delivered quietly. Performance, without the harsh edge. Comfort, with sacrifice.

The G70 proved that owning a true sport sedan doesn’t require trade-offs. It delivers on every front without cutting corners.