Brewing award-winning beer isn’t easy, but Rogue Ales accomplished it time and time again, with one surprising ingredient: Intel.

I was tasked with creating a campaign that showcased the remarkable story behind harvesting the hyper-volatile hops used in Rogue’s seasonal ale and how Intel’s technology made it all possible. From advanced monitoring to reducing waste, Intel’s contributions resulted in a better-tasting beer every time.

The centerpiece of the campaign was a long-form video, supported by content across social channels and banner ads. Additionally, longer-form posts were created, leading to a blog hosted on Intel’s website.