Intel wanted content to support their Internet of Things always-on social campaign. This content needed to convey that the Recon Jet Pro Smart eyewear was a great fit in industrial environments, increasing quality of work, productivity, and lowering workplace risk. From its simple operating methods, to creating an opportunity to make tasks hands free, it needed to be clear this smart eyewear was going to help enterprises see the light.

With proven results and a long list of industry leading features, it was easy to write content that spoke to high level executes, decision makers and industry influences. This audience was reached via Intel’s social channels (Facebook, LinkedIn and Twitter), along with the blog being posted on Intel’s Internet of Things (IoT) website. The infographics were especially unique as I created messaging that lived within the image, allowing it to be used as a standalone campaign deliverable, but also created accompanying copy to be used in the social post. Lastly, the video is being used as a quick look sales tool, along with other social media applications.